We are a radio communication medium that works in the province of Loja, following the postulates of our founder Father Julián Lorente, attached to the objectives and purposes for which it was created, at the service of God, the country and the culture in accordance to the reality of the people of Loja, seeking to satisfy the communication needs with our listeners and advertising clients, improving the different daily programs that the radio makes available, using trained and efficient personnel, equipped with modern technology and equipment that make it possible to converge on the post-modern spaces