Rádio Sobradinho has been on air since April 21, 1957. Throughout its history, the station has been building a very close relationship with the community in the Centro Serra region. This characteristic is present both in entertainment programs, with traditional music requests, as well as in radio journalism, with suggestions for news or interviews and the direct participation of the listener in the programming. In important events in the history of the region or in the daily lives of its people, the Rádio Sobradinho microphone is present.

The broadcaster is considered the main reference in information and the strongest advertising channel in the Centro Serra region, of which Sobradinho is the hub city. Rádio Sobradinho has direct and indirect coverage in more than 20 municipalities, in addition to listeners spread across different regions of the country and even abroad, thanks to transmission via the global computer network. More than half a century of remarkable performance, which resulted in winning over thousands of listeners and building his credibility.