HerdWhistle is a joint venture between A4 Systems and the Alpha Phenomics Group providing advanced traceability solutions for the livestock industry that enhance animal health, optimize resource utilization, and drive efficiency in operations

HerdWhistle's offerings include patented inventions arising from collaborative research with Animal Inframetrics and its university partners. Combinations of technologies are designed to monitor the welfare and efficiency of animals and trace them through the supply chain to better meet the increasing demands of consumers for sustainable production. Plastow quotes Arthur C Clarke saying "any sufficiently advanced technology is indistinguishable from magic." Further indicating that HerdWhistle provides tools to make the hidden visible whether it is the origin of a steak, early detection of disease, or an animal's efficiency and methane emitting potential. HerdWhistle's Imagenomics™ and BigEye™ platforms paint a picture worth a thousand words when it comes to precision livestock production.