Our mission is the proclamation of God’s great love and salvation to this generation and beyond. Our philosophy is hugely influenced by our motto “Inspiring, Life-changing Radio!”: Inspiring: We hope to inspire a generation to do great things and become who God intended them to be, with messages of hope and encouragement Life-changing: To proclaim the life-changing salvation found in Jesus Christ though God’s word in our programmes.

Faith – We place our faith in Christ at the centre of everything we do. Originality – We innovate and bring out the best in what we do. Positivity – We shed light on the positive in a world muddled with what is negative. Stewardship – We use our gifts and resources as faithful stewards. Inspiration – We aim to always inspire our listeners to be great and to follow the Christian way.

Our vision is to grow our listenership and positively impact this generation and beyond for God. We also aim to raise the standard in quality broadcasting and excellence in radio ministry and in so doing rank among the top Christian content providers in Zambia. To do this, we leverage on our core values and how critical they are to our overall strategy, and on our commitment to hard work, discipline and outreach.