The arrival of the new millennium raised the hackles of most conventional media, cultural institutions and actors, entities that, in an almost obligatory impulse, migrated from a conventional system of communication and dissemination of cultural products to platforms. digital. Technological changes became a straitjacket for natural persons, legal entities and organizations to enter this modality of hypermedial and transmedial discourses, which are the narratives of this time. At the genesis of the presence, development and impact of digital platforms, web pages were the first virtual channels, then the use of social networks began - Facebook, which since 2004 marks a new form of social and communicational relationship in the world—from there came the applications and other platforms that became alternative channels, of which the world of the arts and the cultural industry were not left out, and today they are means not only of connection but of exchange and interactivity with various audiences. Arts such as cinema, the publishing industry, music - whose development options face the frenetic action of YouTube - the plastic and performing arts and the presence of new scenarios for the action of art and culture are available to everyone, Dissemination of its production does not set aside or abandon the role of conventional media, but fields of dissemination are opened through the Internet. The intention of this research is to approach the forms of dissemination or dissemination of cultural products that predominate in the artistic world in the era of connectivity, to from there, propose and develop scientific communication and information strategies and methodologies of what this represents. era, the production of artistic and cultural informative discourses, as well as that pregnant, not yet nascent cultural industry, or content industry in Cuenca and Ecuador. The promotion-publication of information generated by culture, whether from the institutional framework, from the management of actors, promoters and managers, no longer depend on the market lines determined by the mass media; rather, they are projected without borders to broad spaces inside and outside the geographies where they originate, the sectors are increasingly broader and more diverse. At this time, users, audiences, consumers are not only receivers, the possibility of interacting, producing and expressing their opinions, that is, usability, gives the quality of being prosumers and co-creators.