Clothing brand YOU from St. Petersburg is a balanced combination of northern practicality and creativity. A bit introverted, pragmatic, yet open to everything new, ready for bold fashion experiments, easy-going, empathic and sometimes a little melancholic - this is the heroine of YOU. She does not like stereotypes and tries to go her own way in choosing clothes, not being afraid to play with bright colors, various cuts and textures.

YOU was founded by two friends Alisa Mirgorodskaya and Maria Van Mulderen in 2017 in St. Petersburg and fully reflects the soul and spirit of the northern capital. The design studio and production are also located here. All collections are sewn in small batches according to carefully designed patterns. You can be sure that any YOU product will sit as it should.

The YOU concept fully supports the idea of ​​responsible consumption. High quality materials and sewing guarantee that the products will stay in your wardrobe for more than one season.

Each collection contains many basic items (t-shirts made of thick cotton, loose-fitting shirts, jackets and jumpers made of a mixture of cashmere and wool) that complement the fashionable novelties. You can try on and buy things in 11 retail stores in Moscow and St. Petersburg, in an online store, as well as in a showroom in Moscow in Lavrushinsky Lane, located opposite the Tretyakov Gallery.